As we're nearing the end of 2023, I’ve been reflecting on all of the changes, success, challenges, adventure and fun that 2023 brought me.

At this time of year, I like to think back over everything that happened. Over the growth I've had. Over the good, bad and ugly. Because, as one of my favourite quotes goes:

“We do not learn from experience…we learn from reflecting on experience.” – John Dewey

And so with this in mind, I want to share my top 5 learnings from this year with you:

1. Think bigger

Most of us aren’t thinking big enough when it comes to the life and career we want. This year I challenged myself to think bigger, which was a little scary but ultimately paid off.

For me, this looked like expanding what my business has to offer and changing my focus from only working with 1:1 clients. It meant reimagining what my business could be and the number of women I could help. It meant making some changes and doing new things, all of which sounded terrifying and off the table just a few months before I did them.

Why do this? The answer is simple – to create the life you ultimately want. Often when we're most comfortable, we're also slightly dissatisfied. Because we know deep down we're destined for more and we're just too afraid to make it happen.

Have you ever looked at someone in your life or on social media, and felt a pang of jealousy over the life they're living? Instead of thinking, “It's not fair” or “I could never do that”, challenge yourself to think, “If they can do this, why can't I?”.

I guarantee you, there are people out there with less talent than you, executing on the exact things you wish you could do.

So ask yourself:

What do I REALLY want? What would life look like in my wildest dreams? What's the biggest, boldest vision I could hold for my life?

And then go make it happen.

2. Shoot your shot

I’ve always been pretty good at this, and this year was a great reminder at how important it is to just shoot your shot. I can think of times that I cold-emailed total strangers I admired, and to my surprise, got a reply!

The worst that can happen is they ignore you. Or reject your request. And you're in the same spot you are now.

Not too long ago I decided to try to get featured in a business publication I admire, and also land a spot on a podcast I love.

I went for it. I pitched myself to both of them. And… no reply.

So I followed up. I got a YES to both!

Stay tuned for a podcast appearance I'm super stoked about in early Feb and (hopefully) an original piece in a publication you definitely know 🙂

3. Shit happens, get over it

I did a lot of new things this year. More automation. Black Friday sale. Big launches. Bringing on staff.

This also meant a lot more complexity to my very simple business.

There were a LOT of hiccups. There were a couple of total eff-ups. And there were some borderline disasters.

I care a lot about my business and delivering a level of excellence to my clients. But guess what? I'm also a human. Just like the amazing people who work for me. And errors are going to happen.

Here’s the thing, if you let this stuff drive you crazy, it will. At the end of the day a broken link, a delayed post or accidentally emailing your entire list that a webinar is “starting now” 2 weeks early isn’t the end of the world.

Keep some perspective.

4. Investing in yourself pays off 10x

I spent more on my development in 2023 than the rest of my career combined. Yep, you read that right.

And I also made more money than any other year. This is no coincidence. Spending the money to access knowledge and experience when you haven’t done something has a massive return.

In 2024 I:

  • Started the year working with a business coach
  • Joined a Mastermind retreat in Mexico
  • Hired a new 1:1 business coach
  • Joined a higher level Mastermind

All in, I spent over $50K USD (and I'm Canadian, so we're talking >$70K!) and I'd do it again.

My first business coach was the person who suggested I start a newsletter. At the time I had 30K LinkedIn followers and he said, “Katy, what would happen to your business is LinkedIn went away tomorrow?”. Point taken. This newsletter was born.

The first Mastermind inspired me to go all in on a real marketing launch for my group program, and also introduced me to some amazing women who challenged me to think bigger. One of them introduced me to my next business coach.

My next business coach challenged me to increase the size of the groups for my program. And this idea ended up being a game changer and 100% the right call. She also pushed me to send MORE emails (sorry about that one!).

And my current Mastermind has convinced me that I can double my business again and help even more women. It's also given me tangible tools for running a more streamlined business and insights into what it really means to grow a business as an entrepreneur.

I believe the smartest thing you can do is surround yourself with people who help you get better. And if you don't happen to have Sahil Bloom's friend network, paying money to do this is the next best thing.

5. You’ll never grow without taking some risk

My business more than doubled in 2024 but that meant taking risk. I had to hire help (scary!). I poured everything into my first real launch (super scary!). Let's just say I got well outside my comfort zone.

Recently I heard Amy Porterfield say, “What’s keeping you safe is keeping you stuck.”

I couldn’t agree more. If you’re playing it safe, it comes at a cost. That cost may be your dreams. It may be your art. Or sharing your thoughts publicly.

Every time I've created real success in my life, it's meant taking a risk.

There's the saying that you'll never regret failing, but you will regret not trying. I think there is so much truth to this. So… what are you willing to try for the first time in 2024?

Well, I hope my learnings from this year helped you. I can’t wait to see what 2024 brings. No doubt more fun and adventure, and a few challenges along the way.

Happy early New Year! I look forward to sharing more lessons and learnings in 2024.

Until next time friends… ✌️💜