Stop Blending Into the Background

Stop Blending Into The Background

Introduce yourself with confidence and authority.

Turn “What Do You Do?” Into Your Most Powerful 30 Seconds With My 3-Step Formula. Simple, proven, and instantly usable.

With This Guide

You Will:

Sound

polished, confident, and in command

—from the very first word

Speak with the clarity and

authority of a seasoned executive

—even if you’re still climbing

Turn your intro into a

first impression

that opens doors

Show up

calm, clear, and credible

—even when the spotlight’s on you

Sound

polished, confident, and in command

—from the very first word

Speak with the clarity and

authority of a seasoned executive

—even if you’re still climbing

Turn your intro into a

first impression

that opens doors

Show up

calm, clear, and credible

—even when the spotlight’s on you

Why This Matters

(and Why This Guide Will Help)

You know that feeling after you introduce yourself and instantly think, “Wait… what did I just say?” Maybe you rambled, overexplained, or just didn’t feel confident—and it lingers.

Here’s why that moment matters more than you might think: research shows that people form first impressions in as little as a tenth of a second¹, and 80–90% of that impression is based on just two questions: Can I trust you? and Do I respect your capabilities?² These snap judgments are hard to shake—and often shape your credibility moving forward.

This free guide is here to change that. In just a few minutes, you’ll walk away with a clear, confident leadership intro you can use in meetings, interviews, or any high-pressure moment.

It’s plug-and-play, but still sounds like you—so you can speak with clarity and show up like the leader you already are.

Get the Formula

¹Willis, J., & Todorov, A. (2006). First impressions: Making up your mind after a 100-ms exposure to a face. Psychological Science, 17(7), 592–598.

²Cuddy, A., Kohut, M., & Neffinger, J. (2013). Connect, Then Lead. Harvard Business Review.

Created by Katy McFee

Former tech exec

As a keynote speaker, Forbes.com contributor and podcast host, I’ve learned the power of a compelling story! I’ve worked with dozens of clients to craft their compelling intro and elevator pitch, helping them build their leadership brands and land the roles they really want.

As I work with my clients on the way they frame their experience and the language they use, people’s perceptions of them shift.

Now, I’m sharing my 3-step framework to help you do the same! In just 30 seconds, you can go from sounding unconfident and unsure, to showing up as the confident, competent leader you already are.

Stop Blending Into the Background

Stop Blending Into The Background

Introduce yourself with confidence and authority.

With This Guide

You Will:

Sound

polished, confident, and in command

—from the very first word

Speak with the clarity and

authority of a seasoned executive

—even if you’re still climbing

Turn your intro into a

first impression

that opens doors

Show up

calm, clear, and credible

—even when the spotlight’s on you

Sound

polished, confident, and in command

—from the very first word

Speak with the clarity and

authority of a seasoned executive

—even if you’re still climbing

Turn your intro into a

first impression

that opens doors

Show up

calm, clear, and credible

—even when the spotlight’s on you

Why This Matters

(and Why This Guide Will Help)

You know that feeling after you introduce yourself and instantly think, “Wait… what did I just say?” Maybe you rambled, overexplained, or just didn’t feel confident—and it lingers.

This free guide is here to change that. In just a few minutes, you’ll walk away with a clear, confident leadership intro you can use in meetings, interviews, or any high-pressure moment.

It’s plug-and-play, but still sounds like you—so you can speak with clarity and show up like the leader you already are.

Created by Katy McFee

Former tech exec

As a keynote speaker, Forbes.com contributor and podcast host, I’ve learned the power of a compelling story! I’ve worked with dozens of clients to craft their compelling intro and elevator pitch, helping them build their leadership brands and land the roles they really want.

As I work with my clients on the way they frame their experience and the language they use, people’s perceptions of them shift.

Now, I’m sharing my 3-step framework to help you do the same! In just 30 seconds, you can go from sounding unconfident and unsure, to showing up as the confident, competent leader you already are.

✅ Speak clearly.

✅ Lead confidently.

✅ Be remembered.